Ever feel like even though you love the fitness industry, that you also HATE
the fitness industry?
Well, perhaps it's not the industry itself that you're sick of, but rather what has become of the promotion of fitness.
Ironically, just like Fad Diets, Fitness Fads, and Instapros come and go, different styles of fitness marketing also come and go just as fast. And 'tricking' people with hype into showing up at your facility is a surefire way of burning your money with little to no actual membership growth.
But how is it that with so many marketing experts and membership growth gurus out there on social media giving advice on how to grow a fitness business, that most fitness business are still operating well below their capacity?
Well the inconvenient truth is that no single secret, or single 6 week challenge, or chat bot, or body scanner is going to be your salvation.
And the just as inconvenient solution is that it takes a lot of work to get beyond organic growth and break though to a level of membership growth that is only possible when you connect with the wider local community through effective and sustainable paid promotions.
This is why our approach to 'marketing' your business is based on proven fundamentals and powered by cutting edge automations.
We specialise in helping businesses that are starting to see slowing (or sliding) organic growth and need to reach a wider part of the community to get back on track to realising their true potential.
This narrow focus means that we have an extremely deep level of expertise allowing us to progressively evaluate a series of different promotion options to find what works best for your geographic area and marketplace. And eventually create an annual promotion calendar that delivers sustainable and long term growth.
So if you're ready to cut through the hype of marketing fads, return to business fundamentals, and put in the work, you are definitely in the right place.